ONE PAG
ONE TEAM • ONE PLAN • ONE GOAL
ONE PAG
ONE TEAM • ONE PLAN • ONE GOAL
Mission Statement
To provide a superior workplace for our associates so that as a team we can provide our guests with a superior consumer experience. We will express our love for every guest daily, and create an experience that will result in our guests choosing the Preston Automotive Group for all the services we provide.
About

Who are we?

Since 1975, the Preston Automotive Group has been proud to start from the Eastern Shore and has grown to serve customers nationwide, offering the very best in both sales and service. We continue to look for ways to better serve our communities and began Preston Cares to assist with our outreach.

Mascot

Why the Frog?

In 1984 Dave Wilson was looking for an idea to promote February Sales. After a brainstorming session with our local television station (WBOC), the frog was born. It was a leap year so the idea seemed to fit well. In our very first "frog" commercial, Dave Wilson lightheartedly tells his sales team, "Come on guys, Everybody would love to have a frog." ... Little did he know how true that was!

LEGACY

History of the Frog

For the last three decades, the Frog has been an integral part of the Preston Automotive Group family, representing us in our logo, in our commercials, and around the community. More than 30 years later, we still give away a frog with every purchase, he sits proudly on the dashboard of every Preston vehicle. Although his look has changed a little over the years, the Frog is still our guy and his message is still, "Cars Cost Less in Preston".

COMMUNITY

Preston Cares

Since the very beginning, Community has been at the forefront of our Core Values. Giving back to those in need and using our PAG platform to uplift members of our community is what keeps us moving forward. Through our joint efforts, we lend a helping hand to those who need it most and raise awareness for important organizations and charities who share our same passion for sparking change within our communities.

bENEFITS

Preston Business Alliance

For more than 40 years, Preston Automotive Group has strived to align ourselves with other local businesses because we were taught by our matriarch, Pansy Wilson, that local businesses that support local businesses create the strongest communities and one of our core values is to serve our communities daily! To further that commitment, we are excited to introduce you to Preston Business Alliance.

Core Values

Integrity

We will always do what is right; not what is easy, cheap, popular, or convenient. And we will do so without excuse and regardless of the cost.

Urgency

We will honor and serve one another and our guests with urgency, because there is power in now. Later is too late!

Teamwork

The good of the team comes before the personal pride, comfort level, or agenda of any one individual.

Personal Growth

We will work as hard on ourselves as we do on our job, because our business will get better when we get better. Getting better is not an option!

Attention to Detail

We will become brilliant in the basics and commit to doing the ordinary things extraordinarily well. We are committed to becoming faithful in the "little" things, because in pursuit of perfection, we can expect to catch excellence.

Community

We will actively support the communities we serve, and will encourage involvement in programs that are important to our associates.

Experiential Standards

  1. The answer is yes... now what is the question?
  2. We are "Ladies and Gentlemen" serving "Ladies and Gentlemen.
  3. Our visitors are our honored guests. Never treat a guest like an interruption or in a matter-of-fact-manner.
  4. When a guest says "thank you", always reply with "my pleasure" or "you're welcome". Never say "no problem"
  5. Be knowledgeable of company information (hours of operation, etc.) to answer guests' inquiries.
  6. Always acknowledge, never walk past or ignore. Greet our guests with a warm "Welcome." Remember to use their names whenever possible.
  7. Always greet everyone in the party. Never ignore or disregard anyone.
  8. Always escort our guests. Never point directions. Take a moment to introduce yourself.
  9. Always focus completely on the guest you're with. Never use technology (text, email, answer pages) when you're with a guest unless it relates directly to that guest
  10. Always use professional language. Never use profanity, industry slang, gossip, discuss politics or religion with guests.
  11. Always hold a door open for a guest to walk through first. Never walk through a door before a guest
  12. When speaking with our guests, always talk positively - no negative comments. Never tell a guest "no", never tell a lie.
  13. Comply with our guests' wishes. Always go out of your way to exceed their expectations.
  14. Always use proper telephone etiquette - answer within three rings and "SMILE". Ask permission to put a caller on hold, never TELL them you're putting them on hold.
  15. Always respond to guests' inquiries promptly. Follow-up with a phone call the same day to ensure satisfaction.
  16. Always take responsibility if something goes wrong. Never blame or make excuses.
  17. Always own a problem until you get it to the person who can solve the problem. Never say "that's not my job" or "that's not my department."
  18. Always keep a guest informed during waiting periods. Never keep a guest guessing.
  19. Always wear a proper Preston Automotive Group uniform.
  20. Never eat in sight of a guest.
  21. Never smoke or chew tobacco in the presence of a guest. Only smoke in designated areas on PAG property. Never smoke in a guest or company-owned vehicle.
  22. Always remember The Golden Rule: Do unto others as you would have them do unto you. Treat every guest as you would like to be treated yourself.

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